The industrial energy transition is accelerating — and green hydrogen is becoming a central pillar for decarbonizing energy-intensive industries. Yet, many industrial companies face the same challenges: high investment costs, technological complexity, and the need for reliable supply.
With the establishment of Hydropulse GmbH in Berlin, ITM Power plc is taking a strategic step to address these challenges. Hydropulse offers a Hydrogen-as-a-Service model that gives companies access to green hydrogen without any upfront investment.
From Technology Provider to Full-Service Solution Partner
ITM Power is known for its PEM electrolysis technology, which converts renewable electricity into hydrogen. With Hydropulse, the company is expanding its model toward a service-oriented approach:
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Planning, financing, and construction of production plants by Hydropulse
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Operation and maintenance handled by the service provider
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Hydrogen supply through long-term delivery contracts
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No CapEx burden or operational risks for industrial customers
This follows the broader trend of “Infrastructure-as-a-Service”, enabling ITM Power to generate recurring revenues, achieve economies of scale, and foster long-term customer relationships.
Strategic Focus: Mid-Sized, Rapidly Deployable Projects
Rather than focusing solely on large gigawatt-scale projects, Hydropulse targets mid-sized industrial applications that can be implemented faster and meet direct market demand.
Typical customers include companies in the chemical and metal industries, refineries, and other sectors with continuous hydrogen requirements.
The benefits are clear: predictable demand, lower project risk, and shorter implementation times.
Local Strength through Partnerships
For project execution, Hydropulse collaborates with specialized partners possessing local market expertise.
In Germany, the company works closely with Eternal Power, which identifies locations, drives permitting processes, and engages industrial off-takers.
Additionally, a partnership with ABO Energy provides access to European sites offering low-cost renewable electricity — for example, in Spain and Finland. This further enhances the economic viability of green hydrogen.
Benefits for Industry and Investors
Industrial customers benefit from:
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Access to green hydrogen without capital investment
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Predictable and stable cost structures
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Reduced technology and operational risks
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Faster project implementation
For ITM Power, the strategic advantages include:
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Higher value creation beyond pure hardware sales
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Recurring revenue streams
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Stronger positioning in the growing hydrogen market
Challenges Remain
Electricity prices and availability are key determinants of economic viability.
Permitting processes are complex, and competition in the hydrogen sector is intensifying.
Nevertheless, market dynamics confirm that modular, service-based hydrogen models are gaining relevance and acceptance.
Connection to Our Portfolios: Hydrogen & Green Tech
The strategic development of ITM Power and Hydropulse fits seamlessly into Global Strategic Capital’s investment focus, particularly within the Hydrogen and Green Tech portfolios.
In our Hydrogen Portfolio, we focus on companies, technologies, and business models that enable the decarbonization of hard-to-electrify industries.
Hydrogen-as-a-Service is a core element of this approach: it lowers market-entry barriers, creates predictable cost structures, and accelerates the build-out of a European hydrogen infrastructure.
ITM Power and Hydropulse perfectly embody this model — modular, scalable electrolysis systems combined with a service-based supply model.
At the same time, this model aligns with the essence of our Green Tech Portfolio: linking technological excellence, industrial application, and environmental impact.
Green hydrogen is not just produced but integrated directly into industrial production processes — where emissions occur and where decarbonization delivers immediate impact.
This transfer of innovation into industrial value creation is a crucial lever for making sustainable transformation measurable.
With Hydropulse, ITM Power demonstrates how technological expertise, infrastructure development, and service innovation can converge to advance a climate-neutral industry.
These are precisely the kinds of models we actively seek — solutions that deliver on climate goals, reduce investment risk, and enable scalable growth.
They exemplify the strategic direction of our Green Tech and Hydrogen investment platforms.
Conclusion
With Hydropulse, ITM Power positions itself at the strategic intersection of technology, infrastructure, and the energy transition.
The Hydrogen-as-a-Service approach lowers market-entry barriers, accelerates project implementation, and enables industrial companies to decarbonize without investment risk.
Hydropulse showcases how green hydrogen can be pragmatically and scalably integrated into industrial applications — a critical step toward an emission-free industry.
Recommended Sources
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Hydrogen-as-a-Service: Market Models and Scaling Strategies – McKinsey & Company
https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-insights/hydrogen-ecosystem-models -
ITM Power – Strategy & Hydropulse Updates – ITM Power Investor Center
https://www.itm-power.com/media-centre/news -
Industrial Hydrogen Pathways in Europe – IRENA
https://www.irena.org/Publications -
Hydrogen for Industry: Flexible Electrolyser Deployment for Decarbonisation – BloombergNEF
https://about.bnef.com/blog/
Conclusion
The use of green hydrogen in semiconductor manufacturing marks the beginning of a new era: technological precision meets ecological responsibility.
What is already a reality in Villach could soon become the global benchmark for sustainable, secure, and future-oriented chip production – showing how Green Tech and Hydrogen together are shaping industrial transformation.